Lloyd Ziff, Visionary Photographer and Art Director

ENGLISH ASSIGNMENT
(Photography Article)

Group 9


  Mr. Ziff at his home in Orient Point, N.Y., in 2013. After having a heart attack in 1999, he quit art     direction to focus on his photography.

THE STORY OF LLOYD ZIFF

Credit...

Lloyd Ziff was born on Sept. 27, 1942, in Detroit, the only child of Frances (Maimes) Ziff and Max Ziff, an upholsterer. Lloyd’s father died when Lloyd was 5, and Mr. Ziff moves to Los Angeles. He graduated from Beverly Hills High School and in 1967 earned a Bachelor of Fine Arts degree from Pratt Institute in Brooklyn.

His first job was in the design department of McCall’s magazine. He stayed there for about a year before moving to CBS Records, where Mr. Ziff designs album covers. He was nominated for a Grammy for the 1972 reissue “Bessie Smith: The Empress.” In addition to his husband, an artist whom he met in 1979 and married in 2008, Mr. Ziff survives by his stepchildren, Pond and Chandra Kelemen, and four grandchildren. Among the many magazines Mr. Ziff worked at or developed in the 1990s were Travel & Leisure and Joe, a quirky but short-lived general-interest title started by Starbucks and backed by Time Inc.

In 1999, Mr. Ziff had a heart attack and quit art direction to focus on his photography. His work is in the permanent collections of the Los Angeles County Museum of Art and the International Center of Photography in Manhattan, among other institutions. Mr. Ziff uses a 35-millimeter Leica and, like Henri Cartier-Bresson had a knack for capturing the “decisive moment.” His Los Angeles and New York City streetscapes are love stories to each city’s architecture and street life. His work grew more intimate as he grew older and turned his camera on his family and friends. Mr. Ruscha said he once asked Mr. Ziff why he stayed so long in magazines. “‘Oh,’ he said, ‘I’m only in it for my friends, so I can give them work.’”


TRANSLATE IN INDONESIA

KISAH LLOYD ZIFF

Lloyd Ziff lahir pada tanggal 27 September 1942 di Detroit, anak tunggal dari Frances (Maimes) Ziff dan Max Ziff, seorang tukang pelapis. Ayah Lloyd meninggal saat Lloyd berusia 5 tahun, dan Tn. Ziff pindah ke Los Angeles. Ia lulus dari Sekolah Menengah Atas Beverly Hills dan pada tahun 1967 memperoleh gelar Sarjana Seni Rupa dari Pratt Institute di Brooklyn.

Pekerjaan pertamanya adalah di departemen desain majalah McCall. Ia bekerja di sana selama sekitar satu tahun sebelum pindah ke CBS Records, tempat Tn. Ziff mendesain sampul album. Ia dinominasikan untuk Grammy untuk edisi ulang tahun 1972 "Bessie Smith: The Empress." Selain suaminya, seorang seniman yang ditemuinya pada tahun 1979 dan dinikahinya pada tahun 2008, Tn. Ziff meninggalkan anak tirinya, Pond dan Chandra Kelemen, serta empat orang cucu. Di antara sekian banyak majalah tempat Tn. Ziff bekerja atau mengembangkannya pada tahun 1990-an adalah Travel & Leisure dan Joe, sebuah judul yang unik namun berumur pendek yang ditujukan untuk umum yang dimulai oleh Starbucks dan didukung oleh Time Inc.

Pada tahun 1999, Tn. Ziff mengalami serangan jantung dan berhenti dari pengarahan seni untuk fokus pada fotografinya. Karyanya ada dalam koleksi permanen Los Angeles County Museum of Art dan International Center of Photography di Manhattan, di antara lembaga-lembaga lainnya. Tn. Ziff menggunakan Leica 35 milimeter dan, seperti Henri Cartier-Bresson, memiliki bakat untuk menangkap "momen yang menentukan." Pemandangan jalanan Los Angeles dan New York City-nya adalah kisah cinta untuk arsitektur dan kehidupan jalanan masing-masing kota. Karyanya menjadi lebih intim seiring bertambahnya usia dan mengarahkan kameranya pada keluarga dan teman-temannya. Tn. Ruscha mengatakan bahwa dia pernah bertanya kepada Tn. Ziff mengapa dia bertahan begitu lama di majalah. "'Oh,' katanya, 'Saya hanya melakukannya untuk teman-teman saya, jadi saya bisa memberi mereka pekerjaan.'"

5W
  • What makes this text interesting?
           Explaining the visionary journey of photography and art director Lloyd Ziff
  • When did Mr. Lloyd Ziff start his career?
           In 1967 earned a bachelor of fine arts degree from Pratt institute in brooklyn
  • Where did Mr. Lloyd Ziff first get his job?
           His first job was in the design department of McCall' magazine.
  • Who is featured in this article?
           Mr. Lloyd ziff
  • Why did Mr. Ziff quit being art director?
           Because he had a heart attack, So he focused on photography

1H

  • How Mr. Ziff become a photograpy professional?
Lloyd Ziff's career trajectory showcases a transition from graphic design to photography, driven by both professional experiences and personal interests. He initially worked as a designer for McCall's magazine, then moved to CBS Records to design album covers. After a heart attack in 1999, Ziff shifted focus to photography, a field where his work received significant recognition. His photography is noted for its portrayal of urban life and personal moments, reflecting his evolution from magazine art direction to a more personal artistic expression.


VERBAL

  • He and his mother moved to Los Angeles
  • He graduated from Beverly Hills High School
  • In 1967 earned a Bachelor of Fine Arts degree from Pratt Institute in Brooklyn
  • He stayed there for about a year
  • Where he designed album covers
  • He met in 1979 
  • And married in 2008
  • Mr. Ziff is survived by his stepchildren
  • Title started by Starbucks 
  • And backed by Time Inc.
  • He use a 35-millimeter Leica
  • Henri Cartier-Bresson had a knack for capturing the “decisive moment.”
  • More intimate as he grew older 
  • And turned his camera on his family and friends
  • Why he stayed so long in magazines
  • So I can give them work.’”

NOMINAL

  • Lloyd Ziff was born on Sept. 27, 1942, in Detroit
  • When Lloyd was 5
  • His first job was in the design department of McCall’s magazine
  • In the 1990s were Travel & Leisure and Joe
  • His Los Angeles and New York City streetscapes are love stories to each city’s architecture and street life


TENSES

Simple Present

  • Mr. Ziff designs album covers
          Pattern: "Mr. Ziff" (subject) + "designs" (v-s)

  • Mr. Ziff uses a 35-millimeter Leica
          Pattern: "Mr. Ziff" (subject) + "uses" (v-s)
  • Mr. Ziff survives by his stepchildren
          Pattern: "Mr. Ziff" (subject) + "survives" (v-s)

Simple Past

  • Lloyd’s father died when Lloyd was 5
          Pattern: "Lloyd's father" (subject) + "died" (v-2)
  • He graduated from Beverly Hills High School
          Pattern: "He" (subject) + "graduated" (v-2)
  • His work grew more intimate
          Pattern: "His work" (subject) + "grew" (v-2)

Present Continuous

  • Henri Cartier-Bresson had been a knack for capturing the “decisive moment.”
          Pattern: "Henri Cartier-Bresson" (subject) + "had" + "been" + "capturing" (continuous form)

ACTIVE & PASSIVE SENTENCE

  • Active: Mr. Ziff designs album covers
          Passive: Album covers are designed by Mr. Ziff
  • Active: Mr. Ziff uses a 35-millimeter Leica
          Passive: A 35-millimeter Leica is used by Mr. Ziff
  • Active: Henri Cartier-Bresson is capturing the “decisive moment.”
          Passive: The “decisive moment” is being captured by Henri Cartier-Bresson

VOCABULARY

  1. Upholsterer - a person who repairs and decorates furniture.
  2. Graduated - completed a degree or course of study.
  3. Bachelor of Fine Arts - an undergraduate degree in the visual or performing arts.
  4. Design department - a section of a company focused on creating visual elements.
  5. Album covers - the front artwork of a music album.
  6. Nominated - formally proposed for an award or honor.
  7. Grammy - an award for achievements in the music industry.
  8. Reissue - the release of an existing work, often with modifications or updates.
  9. Stepchildren - the children of one’s spouse from a previous relationship.
  10. Grandchildren - the children of one’s children.
  11. Quirky - characterized by peculiar or unexpected traits.
  12. Short-lived - lasting for a brief period.
  13. General-interest title - a publication covering a wide range of topics.
  14. Heart attack - a medical emergency caused by the interruption of blood supply to the heart.
  15. Art direction - the overall visual style and images in a publication or project.
  16. Photography - the art or practice of capturing images with a camera.
  17. Permanent collections - a curated selection of artworks kept in a museum.
  18. Institutions - organizations, especially ones of public character, such as museums or universities.
  19. 35-millimeter - a standard film format used in photography.
  20. Henri Cartier-Bresson - a famous photographer known for his candid photography and the concept of the "decisive moment."
  21. Streetscapes - scenes or views of city streets.
  22. Intimate - personal and private; close in relationship.
  23. Camera - a device for capturing images.
  24. Architecture - the art and science of designing buildings.
  25. Street life - the activities and interactions occurring in public spaces.


English Assignment - UTS English for Photography Business: https://drive.google.com/file/d/15WCdD00K_zBFyEZ3lVcUrvpE5VCYXetA/view?usp=sharing

Storyline of PBLL Video : https://drive.google.com/file/d/1grgg5ujTcxRDD3YmCDk7jUFyVzjrr65l/view?usp=sharing

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